This will be a group project that will include:
• Research
• Strategy
• Execution
Project:
Client is American Heart Association
Project is to revise the website on Heart Disease
to include:
• 3D animation
• 2D Animation
• Motion Graphics
• Imaging
• Text
• Video
we will pull 3d graphics off the web to use as a surrogate:
Heart Hub Video Index from the American Heart Association (Includes motion, 2d and 3d Animation)
Concept (menu item) ----- Visuals of what? ----- Deliverables to client
Diagnosis ----- Video of Dr. ------- Storyboard
PreOp ----- Illustration and Text ---- Layout Sketches - then a finished layout
OP ---- 3D Graphics ----- Storyboard ---- example Common Procedures -Angioplasty
Post-Op ---- Illustration, text ---- Layout Sketch ---- example Heart Association (3d) Illustration Library
Recovery ---- Illustration, text ---- Layout Sketch ---- example Heart Association Recovery
Therapy, New Life Choices---- Illustration, text ---- Layout Sketch ---- example Lifestyle Changes
Your Team ---- Digitally Altered Photos of Drs, etc, location and contact info ---- Layout Sketch ---- example Spectrum Health Find a Dr.
Prevention ----- 2D Animation ---- Storyboard ---- example "The Bad Fats Brothers"
Deliverables:
• Site Map
• Storyboard
• Mechanicals
• Layouts - finished (Homepage)
Point of View
Animated Character- who is it?
• Doctor
• Successful Patient
• Nurse
• Insurance Company
• A heart
We will pitch the deliverables to a "client"-TBD, visiting professional
How to pitch your idea:
Digitally present it
Example: Wubzy Bible
Created by Bob Doyle
We will pitch the deliverables to a "client"-TBD, visiting professional
How to pitch your idea:
Digitally present it
Example: Wubzy Bible
Created by Bob Doyle
